Introduction. Analysis of Ukraine’s foreign trade shows that the country was in fact under the influence of Russia until 2014 (at that time the third largest trading partner). The armed conflict also occurred because Ukraine signed an Association Agreement with the EU, consolidating the country’s intentions to develop in the European Union and gradually reduce its economic dependence on Russia. Problem. In the conditions of hybrid dangers and martial law, the problem of identifying threats and applied tools to strengthen the economic security of the state, trade as its component became relevant. The aim of the study is to determine the factors influencing the external environment on the economic security of trade in Ukraine. Methods. The research was conducted using the methods of theoretical generalization, analysis and synthesis. Results. The economic interests of Ukraine in the current conditions of martial law, the main directions of their implementation are determined. The set of external factors influencing the economic security of enterprises is divided into three groups. Changes in Ukraine’s place in various rankings are shown, which demonstrates the impact of changes (or lack thereof) on the state of affairs in the country. Conclusions. Factors of the most negative impact on the country’s economy, including inter­national trade, are the war with Russia, corruption, the shadow economy.

Introduction. International groups of com­panies (IGCs) have significant economic, environ­men­tal, and social impacts on the region of presence. The most powerful mechanism for influencing regional development is IGC payments to the state. Problem. The object of the study was selected by IGC, which did business in Russia in early 2022. The aim of the article is to analyze the transfer pricing strategy of the IGCs in the context of their implementation of the principles of cor­porate social responsibility, achieving the Sustainable Development Goals (SDGs) and, in particular, promo­ting peace and preventing military aggression. Methods. The chosen research methodology involves the analysis of data on the activities of the IGC in terms of the strategy of the transfer pricing, promoting the implementation of the SDGs, and corporate social responsibility. Results. The connection between the transfer pricing strategy and the level of achievement of the SDGs and, first of all, peace in the region of the IGC presence is analyzed. An analysis of OECD and UN statistics on the presence of IGC subsidiaries in Russia and its sustainable development was conducted. The discrepancy between the assessments of the achievement of the SDG 16 «Peace, Justice and Strong Institutions» in Russia’s foreign economic policy is shown. A dissonance between the statements of social responsibility of some IGCs and their reaction to Russia’s military aggression is identified. The necessity of adjusting the approaches to deter­mi­ning the transfer pricing strategy and assessing the level of achievement of the SDGs is proved. Conclusions. The global system of business taxation and transfer pricing policy is able to solve not only purely economic problems, but also counteract any threats to the future of mankind and promote its sustainable development. Improving the methodology for determining progress toward the SDGs requires an adequate assessment of the comp­liance of the SDG 16 «Peace, Justice and Strong Institutions». In expanding the geography of its economic interests in the future, the IGC should use new appro­aches to assessing the business climate in the region, taking into account the factor of war and peace.

Introduction. Changes in the labor market are growing rapidly, and technology is dictating new challenges to the labor market every day, work tasks are being automated, and jobs are increasingly being taken up. The war poses additional risks. Problem. Business expectations of employees are changing, and HR services are facing new organizational challenges that require finding talent who can make unexpected decisions, work in conditions of destabilization, unprecedented risks and social upheavals. The aim of the article is to determine the factors influencing potential changes in the labor market, the formation of a virtual portrait of the employee of the future. Methods. General scientific methods are used: generalization and comparison; deductive and inductive analysis; statistical analysis to identify and summarize trends in the labor market of the future. Results. In order to consider changes in professions in the labor market, an online survey was conducted, which assessed how the emergence of new professions may affect staff and the company as a whole. The results of processing the information obtained from the survey provided an answer to a number of questions aimed at finding out how ready the company was to change due to the confrontation of trends that shape the work environment. Conclusions. It is established that the world labor market is transformed under the influence of global trends. It is not known today how the labor market will change, but aspects of each of these scenarios will emerge at some point.

Introduction. The fast-moving consumer goods (FMCG) industry is one of the basic ones for the existence of society and almost the first industry that directly felt the impact of the corona crisis and needed prompt adaptation. Problem. China has been named the undisputed leader in economic growth over the past few years, so analyzing the impact of the pandemic on the underlying sectors of the economy is an important aspect to study this country. The aim of the article is to determine the state and trends of the impact of COVID-19 on FMCG and service sectors in China. Methods. The research was conducted by the following methods: monographic; analysis and synthesis, induction and deduction; systems analysis; classification-analytical; graphic. Results. The overall impact on the Chinese economy and industries as a result of the COVID-19 outbreak is negative with neighborhood/housing lockdowns and strict preventative and surveillance measures by Chinese authorities effectively keeping consumers at home. Some industries in China have already seen dramatic downturns. These are mainly offline segments requiring physical contact or presence in a store, such as travel, consumer foodservice, alcoholic drinks and luxury. The outbreak has benefited categories that consumers believe can help alleviate the effects of COVID-19, such as air purifiers, detergents and antibacterial creams. Industries to be positively impacted by this are consumer health, home care and tissue and hygiene. Industries with a strong online presence prove resilient. Conclusions. Considering all changes during corona period and investigation above, profound changes are expected in China’s organisations: better prepared for future risks, strong boost to e-commerce, short-term negative hit on specific industries, strong recovery anticipated.

?ntroduction. A common measure to combat the crisis is the provision of targeted tax benefits for businesses, a temporary reduction in the tax burden on wages. However, excessive redistri­bution of GDP through the public finance system can hold back economic growth. Problem. It is important, depending on the socio-economic model and institutional features, to find the optimal configuration of fiscal policy to increase business activity, increase endogenous human potential. The aim of the article is to assess the impact of fiscal instruments on economic development and substantiate proposals to increase the effectiveness of fiscal policy. Methods. In the process of research the system approach, methods of analysis and synthesis, scientific abstraction are used. Economic and mathematical methods have also been used to quantify the impact of fiscal indicators on economic growth. Results. The impact of tax burden, public expenditures, fiscal deficit on economic growth in 23 European countries during 2012–2021 has been assessed. The structure of taxation of the European Union member states has been studied. The peculiarities of the implementation of fiscal policy in the conditions of the COVID-19 pandemic are determined. Measures to increase the effectiveness of state fiscal policy in the medium term are justified. Conclusions. Fiscal policy has a significant impact on the processes of economic and social development. In the context of the COVID-19 recession, EU countries actively used fiscal incentives to support the economy and household incomes. These measures simultaneously included increased expenditures and reduced taxes with the provision of targeted tax benefits. Over the last 10 years, the relationship between the main fiscal indicators for the 23 EU member states has been negatively correlated with economic growth indicators. This necessitates a gradual reduction in the share of public expenditure in GDP, the formation and implementation of a balanced budget that ensures macroeconomic stability. An important factor in ensuring economic development is the structure of taxation.

Introduction. There are various organiza­tional and legal forms of state-owned enter­prises in Ukraine which, on the one hand, can be considered an advantage because govern­ment agencies have freedom of choice in terms of their participation in them, and on the other hand, many state-owned enterprises comp­licate control procedures, effective use of state property. Problem. The recent trend in the efficiency reduction of public sector enterprises in Uk­raine requires development of productive mecha­nisms for managing state property, which rai­ses the issue of improving its analytical support. The aim of the article is to develop a system of analytical indicators for the purpose of monitoring the efficiency of public sector enterprises, taking into account the purpose of their formation and strategic goals. Methods. Such methods as analysis, syn­thesis, induction, deduction, comparison, obser­vation, grouping, systematization, relative values, genera­lizations were used in the paper. Results. The comparative analysis of the normative legal acts regulating the order of the efficiency estimation of the state enter­prises performance and their shortcomings have been carried out. The indicators system for the control purposes for the efficiency of the public sector enterprises performance in the context of the following analytical blocks such as budget effi­ciency, economic efficiency and financial stabi­lity, status, dynamics and structure of assets, social efficiency has been improved. Conclusions. Improving methodological app­roaches to the formation of the effective mana­gement criteria for state enterprises should be based on a differentiated approach to the list of indicators and their estimated values depending on the types, functions and object­tives of public sector enterprises.

Introduction. It is now clear that in the postwar period Ukraine will be in other economic realities, which will require a diffe­rent economic policy and give a chance to create a new economic structure that will move from primary and agricultural type to high-tech. Problem. Improving of the financial com­ponent of methodological approaches to the diag­nosis of investment attractiveness is one of the key points to increase the efficiency of the entire management process, which will ensure the com­peti­tiveness of the enterprise and in­crease its market value. The aim of the article is to substantiate the system of financial indicators to ensure the investment attractiveness of the enterprise and to develop tools for its evaluation. Methods. General scientific and empirical techniques based on a systematic approach such as generalization, comparison, analysis, synthesis and formalization were used in the paper. Results. Investment attractiveness of the enter­prise is a complex multifaceted concept, which should characterize not only the possible efficiency of the invested funds, but also reflect the prospects for further investment develop­pment of the enterprise. The authors proposed a system of financial indicators to ensure the investment attract­tiveness of the enterprise, based on establish­ment of the relationships of the main perfor­mance markers and determination of their im­pact into the investment activities of the enter­prise. Conclusions. Integrated use of a two-rank system of financial indicators to ensure the investment attractiveness of the enterprise will significantly increase the level of informa­tiveness and reliability of the results, ensure the effectiveness of the process of assessing the level, condition and zoning of investment attrac­tiveness in the current period, and forecast the prospects for its investment development in the planning period, and will serve as a basis for further research and development in this area.

Introduction. Deep demographic changes, the economic crisis due to the pandemic, the war in Ukraine and growing geopolitical tensions in the world raise the issue of rethinking and concretizing areas of trade and economic cooperation with the Middle East, which existed in recent years but failed to achieve sustainable development. Problem. The GAFTAA member countries are interested in expanding and strengthening trade relations with Ukraine. The aim of the article is to identify the prospects of Ukrainian medical equipment manufac­turers entering the market of the Extended Arab Free Trade Area GAFTAA on the example of UTAS Co. Methods. General scientific methods are used: historical-logical and system-structural, comparative and statistical analysis; informational, procedural and institutional. Results. It is established that by the end of 2021, the vast majority of companies represented in the market of medical goods and services in the Middle East are of American origin. But there are also companies from Germany, Ireland and the Netherlands. The positive dynamics of imports in the market of medical equipment GAFTAA for 2016–2021. At the same time, in the economic crisis caused by the pandemic, it is necessary to find «breakthrough» sectors that will increase production of goods and services with high added value. Conclusions. The production of competitive medical equipment itself may become one of the «breakthrough» sectors of the economy in the recovery period after the crisis caused by the pandemic and war in Ukraine. GAFTAA is very attractive for Ukrainian manufacturers. Among the main Ukrainian manufacturers of medical equipment is UTAS Co, which is already present in the markets of high-tech goods of certain countries GAFTAA and the Arab League, which opens the prospect of simplified entry into the markets of other countries party to the agreement.

Introduction. The article studies the practice and methods of the municipal owned enterprises management in the EU, including methods of forming their capital. Problem. Ukrainian decentralization reform has increased the scientific interest in the problematic issues of municipal owned enterprises’ financing. Military aggression against Ukraine have raised these issues. The aim of the article is disclosure, systematization and generalization of European experience in the organization, management and financing of municipal in European countries and development of proposals for the use of best practices in Ukraine. Methods. Methods used: historical, genera­lization; analysis using tabular and graphical; inductive; abstract-logical. Results. The practice of the municipal owned enterprises capital formation is characterized by the two types of relations: full ownership of the municipality or mixed ownership. The number of the municipal owned enterprises in the EU has increased in recent years, but this growth has been uneven. Provision of financial support to such enterprises by local authorities is carried out in the following forms: grants, tax conditions, loans and direct financial support. Conclusions. There is no unified practice for the financing of municipal enterprises in the EU, as there is no significant diversity in terms of countries. There is also no significant trend towards total privatization, in many European countries the number of utilities is growing, which indicates the increasing of the public sector influence on the economic situation in the EU. The solution to the problems of our municipal companies must lie in the adoption of the best European practices. In particular, the provision of grants to finance socially significant enterprises or enterprises in financial difficulties can be considered as one of the best practice.

Introduction. On February 24, 2022, the terri­tory of Ukraine was attacked by the Russian Federation, and for the fourth month the country’s economy has been under the destructive influence of this aggression. Problem. At the stage of post-war reconst­ruction, which begins in various regions of Ukraine as soon as active hostilities cease, it will be important to restore the stable functioning of Ukrainian industries and return to international markets of major domestic exporters. Increasing the effectiveness of foreign trade is one of the main sources of financial resources to fill the budgets of different levels. The aim of the article is to identify the changes in Ukraine’s trade cooperation with the states of the Middle East and Africa in the post-war reconstruction. Methods. A set of complementary methods of scientific identification of economic processes and phenomena is applied: system-structural, comparative and statistical analysis, as well as process, infor­mation and institutional approaches. Results. The conditions and factors of development of each of the countries of the Middle East and North Africa lead to the formation of its own trajectory of trade ties with Ukraine. In order to determine the prospects and strategic priorities in the formation of relations with these countries, a comparative analysis of trade coo­peration with each of them. The calculated indicators demonstrate the importance of the region’s markets as strategic, their loss may have a negative impact on Ukraine’s balance of payments, especially in martial law and further post-war reconstruction. Conclusions. Solutions that can ensure the rapid recovery of Ukraine should combine existing support instruments, as well as the process of forming a comprehensive long-term approach to the planning and implementation of national economic interests.

Introduction. On February 24, 2022, the terri­tory of Ukraine was attacked by the Russian Federation, and for the fourth month the country’s economy has been under the destructive influence of this aggression. Problem. At the stage of post-war reconst­ruction, which begins in various regions of Ukraine as soon as active hostilities cease, it will be important to restore the stable functioning of Ukrainian industries and return to international markets of major domestic exporters. Increasing the effectiveness of foreign trade is one of the main sources of financial resources to fill the budgets of different levels. The aim of the article is to identify the changes in Ukraine’s trade cooperation with the states of the Middle East and Africa in the post-war reconstruction. Methods. A set of complementary methods of scientific identification of economic processes and phenomena is applied: system-structural, comparative and statistical analysis, as well as process, infor­mation and institutional approaches. Results. The conditions and factors of development of each of the countries of the Middle East and North Africa lead to the formation of its own trajectory of trade ties with Ukraine. In order to determine the prospects and strategic priorities in the formation of relations with these countries, a comparative analysis of trade coo­peration with each of them. The calculated indicators demonstrate the importance of the region’s markets as strategic, their loss may have a negative impact on Ukraine’s balance of payments, especially in martial law and further post-war reconstruction. Conclusions. Solutions that can ensure the rapid recovery of Ukraine should combine existing support instruments, as well as the process of forming a comprehensive long-term approach to the planning and implementation of national economic interests.